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apply24.ai
apply24.ai
Expert Solutions

A passion for mortgages
A passion for accuracy
A passion for tech

Apply24 is the product of the team at My Simple Tech - a unique group of mortgage experts, fintech developers, and accountancy professionals who are driven by the idea that the mortgage market can be quicker, more accurate, and simpler - for everyone.

Our Mission: Our mission is simple yet profound—to help brokers give unparralleled advice and service to customers who need mortgage help, fast.

James Adams

CEO

Jonathan Guthrie

CFO

Phil Telfer

CTO

Partner With Us To Build a Business Fit For 2025 and Beyond